The one car that will fulfil your supercar dreams is out there, but now there are more ways to find it than ever before. And there is more competition trying to beat you to it, so when you do find ‘the one’, you need to move fast to secure finance and seal the deal.
Back in the days of the early 2000s, the search for the supercar, or the luxury GT that would set your heart a flutter, was a much more relaxed affair than it is now.
It might have begun with a cup of coffee and a leisurely perusal of the Sunday Times classified section. If you’d seen something that ticked your fancy – a Ferrari 550 or a Maserati 3200 GT perhaps – you’d have circled it with a pen and then, on Monday, when the dealer was open again, you’d give them a call and arrange a time to go and see the car.
But today, pre-owned supercar and luxury vehicle purchasing moves faster than that. A lot faster.
Plus, there are so many other ways to track down the car of your dreams. Driven by digitalization, social media, and the rise of new marketplaces and online communities, the way people find and buy high-end vehicles has evolved out of virtually all recognition. Specialist printed publications, not least JBR Capital’s long-term partner Supercar Driver’s eponymous magazine, still play an important role in giving dealers a platform to reach potential customers. Plus, new magazines like Magneto and The Road Rat have emerged, so it’s great to see that print is definitely not dead. But now, that medium sits alongside a powerful array of new tools for sellers to reach customers.
The path to purchasing a supercar now spans multiple touchpoints. These include engaging with dealer sites, scrolling through social media feeds, visiting online marketplaces and ultra-exclusive, members-only online sales portals such as La Source. Each of these touchpoints uniquely connects buyers with their ideal vehicles, often leading to a blend of virtual and physical interactions.
And, of course, social media plays a massive role in the automotive space. Instagram, YouTube, and TikTok are now vital channels for showcasing the latest exotic vehicles. Virtually all the top high-end
dealers, such as Amari, Joe Macari, and the Hartleys, have become influencers in their own right to reach customers, which is an area we’ll be taking a closer look at in another post soon.
The rise of digital tools, including interactive showrooms, virtual reality tours, and high-quality videos, has also contributed to the shift in how customers experience supercars. Virtual showrooms allow potential buyers to explore a car’s features in detail from their own homes, while immersive videos bring the excitement of a test drive to life without the need for physical interaction. These technological advancements cater to a generation of ‘digital adopters’ who are comfortable using online resources to make high-ticket purchases.
While how you hunt down your perfect supercar has evolved dramatically, one thing hasn’t changed. Money talks – you don’t need me to tell you what walks.
So, having beaten the rest to find the supercar of your dreams, the last thing you want to do is let it slip through your fingers because you don’t have your funds in place. And that’s where JBR Capital can
help by moving fast to provide finance and secure ‘the one’ for you.
Our unmatched knowledge and experience in the luxury and supercar sector enables us to arrive at accurate valuations very swiftly. We can move with the same agility to secure bespoke finance agreements in hours, not days, to fund your automotive passion and our bespoke, flexible approach means we can take account of a client’s often complex financial arrangements, where salary is only part of the story.
We can have you on the road in your dream car – whether it’s from the early 2000s or much more recently – for the spring and summer of 2025.