Fuelling Dreams

We can update that for the UK by substituting ‘fuel’ or ‘electricity’ for ‘gas,’ but the truth remains. You can’t build a business without trust.

So, what makes us trust someone? For me, it comes down to being confident that a person will do what they say they will and, equally crucially, that they know what they are talking about. And nowhere are those values more critical than providing a product for high net worth and ultra-high net worth clients in the luxury automotive space.

In the case of JBR Capital’s high-net-worth customers, the product isn’t just the finance package that will enable them to fund their passion; it’s also the relationship, and that relationship is 100 per cent built on trust.

It’s a given that our customers need to trust that we know what we are talking about when it comes to the cars we finance – and not just the more obvious choices. It’s vital that we also understand the exceptionally rare cars our clients have set their hearts on too, whether it’s:

• A homologation special like a Ferrari 288 GTO
• An ultra-limited-edition Lamborghini Reventón
• Or a historic Jaguar XK120

But that knowledge on its own is not enough. We also must understand why that car is so important to our clients.

What does it mean to them?

How long have they wanted to own one?

And why will that car, and only that car, meet their needs?

Knowledge about ultra-rare luxury vehicles requires experience, which JBR Capital has diligently built up over the years. Understanding why a particular car means what it does to a client comes from the relationship we have built with that client, which in turn is based on what we have achieved for them in the past.

We have helped customers track down cars they were looking for. And by maintaining regular contact with them long after the funding package has gone through, we are always well-placed to help them find their next car or even bounce ideas off.

While we are a finance provider and not a finance advisor, we pride ourselves on being able to furnish our clients with sector-leading insight. This can take the form of information on the value of the car they are considering, how it has performed financially in the past and the state of the high-end automotive market.

JBR provides this ‘beyond finance’ concierge-like service in a highly discrete manner. Our clients can call in complete confidence and secure in the knowledge that they will swiftly get through to the person who understands them, the car they are seeking finance for and the market, without having to waste time speaking to an administrator who may not have a full grasp of all the intricacies.

High net worth individuals have not got where they are by dithering. They have done it by making timely decisions after effectively assessing the information at hand. And they expect their finance provider to be able to do the same.

You must be able to quickly and accurately access and understand an individual’s personal financial circumstances and respond accordingly, tasks that the JBR Capital team has proven highly proficient at by consistently taking a highly flexible, bespoke, consultative approach to each client’s needs.

We realise that no two individuals’ financial circumstances are the same and that one size never fits all. We comprehend the strength of asset-based wealth. We understand that fluctuating incomes can still be substantial, and we know that not every box needs to be ticked before funds are released.

Our clients know they can always trust us to go the extra mile to get them on the road in the car of their dreams. Consistently repaying our clients’ trust is, I believe, what makes JBR Capital stand out from the competition. As another author, Dr Wayne Dyer, put it: “It’s never crowded along the extra mile.”